The "Risk rotation" index
AIM: Position NN Investment Partners as a leading provider of investment risk solutions and create a platform for its spokespeople to promote its investment outlook.
STRATEGY: Citigate Dewe Rogerson conducted a quarterly survey amongst its panel of global investors that resulted in an index that charted risk appetites, highlighted key trends and attitudes towards risk.
This provided both topical news hooks and a platform for NN IP to promote its risk proposition.
RESULTS: Coverage was achieved in both national newspapers as well as core investment trade publications, while an authoritative historic database of more than four years’ worth of responses was compiled and used as a foundation for further PR activity.