Our latest news & views

School’s out for summer

Summer holidays are here and many working parents of school age children are feeling simultaneously happy that they can drop the daily morning harassment of children to get up, fed and out the door, whilst also stressed that they must organise either child care or entertainment for six weeks.

When words become meaningless

Brands increasingly use meaningless words to sell products. Don’t believe me? Let’s take a look at something we all read, the humble restaurant menu designed to entice the hungry customer.

Will it be a hard or soft GDPR?

The new General Data Protection Regulation (GDPR) will come into force in May 2018 and will bring with it onerous fines of 4% of the previous year’s turnover or €20 million, whichever is the greater, for non-compliance.

advertising boycott

The power of boycotts

Boycotts have a mixed history of success. However, as social media becomes increasingly prevalent, they can become more and more powerful.